LORD OF ULTIMA

RULES OF CONDUCT & NAMING POLICY

Last Updated: March 3, 2010

While you are a member of the Lord of Ultima service, you must abide by the following rules.

IF YOU BREAK ANY OF THESE RULES AND/OR THE LORD OF ULTIMA EUALA AND/OR EA TERMS OF SERVICES, YOUR ACCOUNT AND YOUR RIGHT TO USE THE LORD OF ULTIMA SERVICE, MAY BE TERMINATED IMMEDIATELY BY ELECTRONIC ARTS. IF THIS HAPPENS, YOU WILL NOT BE ENTITLED TO ANY REFUND OF ANY AMOUNTS PAID BY YOU TO USE THE LORD OF ULTIMA SERVICE AND YOU WILL FORFEIT ALL OF YOUR UNUSED ACCESS TIME.

THE RULES ARE:

• You may not victimize, harass, threaten, or cause another player unwanted distress or discomfort, as determined by Support Staff.
• You may not use any offensive or sexually explicit language, graphic descriptions, or accounts of sexual acts (including but not limited to sexual language of a violent or threatening nature directed at another individual or group of individuals).
• You may not use any unlawful, harmful, threatening, abusive, harassing, defamatory, vulgar, obscene, hateful, racially, ethnically or otherwise objectionable language toward any other player.
• Personas, and other user-created in-game content must abide by the EA Terms of Service, Rules of Conduct and the Lord of Ultima Naming Policy.
• You will not actively encourage other players to violate the Terms of Service or these Rules of Conduct.
• You may not impersonate any EA Customer Support representative or other employee of Electronic Arts, past or present.
• You may not market, promote or advertise anything, or make any other form of solicitation (including pyramid schemes and chain letters) through the Lord of Ultima service or Lord of Ultima web site except as expressly permitted within the Lord of Ultima game. 
• You may not violate any local, state, national or international law or regulation.
• You may not modify any part of the Lord of Ultima service, Lord of Ultima code, or Lord of Ultima web site that Electronic Arts does not specifically authorize you to modify.
• You may not arrange for the exchange or transfer of any pirated software or other contraband while you are using the Lord of Ultima service or Lord of Ultima web site, or use the Lord of Ultima service or web site for any other illegal purpose. You will not post the web site address (URL) to any sites which contain explicit sexual material, content which could harm or disrupt another user's personal network and computer, or content which violates the Electronic Arts Terms of Service.
• You may not organize any guilds or groups that are based on, or espouse, any racist, sexist, anti-religious, anti-ethnic, anti-gay, or other hate-mongering philosophy.
• You may not use the Lord of Ultima service or Lord of Ultima web site for any activities other than those permitted within the game world.
• You may not post or communicate any player's real-world personal information, including your own, within the Lord of Ultima service or through the Lord of Ultima web site. You will not share your account password or account details with anyone, and you will not hold Electronic Arts responsible for any damages that you may incur from doing so.
• You may not give false information to, or intentionally hide any information from Electronic Arts, such as e-mail address or billing information, which are required at the time you register with the Lord of Ultima service. It is your responsibility to keep this information up-to-date using the Account Management web site located at http://www.lordofultima.com
• You will follow the instructions of authorized personnel while using the Lord of Ultima service or Lord of Ultima web site. Failure to follow instructions from official Support Staff may result in disciplinary action being taken against the account.
• You will not violate the intellectual property rights of any third party.  For example, you will not upload or transmit through the Lord of Ultima service or Lord of Ultima web site, any copyrighted content that you do not own all rights to, unless you have the express written permission of the author or copyright holder.
• You will not attempt to interfere with, hack into, or decipher any transmissions to or from the servers running the Lord of Ultima service.
• You will not exploit any bug in the Lord of Ultima product or the Lord of Ultima service. You will not intentionally use or share any bug found within Lord of Ultima, real or fictitious, regardless of whether or not it grants an unfair advantage. You will not directly, nor indirectly communicate the existence of any such bug to any other user of the Lord of Ultima service. You will report any such exploit using the bug reporting methods as described by the Lord of Ultima web site and team.
• You will not intentionally accept an item that has been "bugged" or otherwise manipulated outside of the designed game mechanics from anyone inside or outside the game world. The Lord of Ultima team has the right to confiscate any such illegal items, without reparation, even if a player had no prior knowledge of the item's origin.
• You will not intentionally submit misinformation, or abuse the help petition system.
• You will not attempt to play Lord of Ultima on any service that is not controlled or authorized by Electronic Arts.
• You will not create, use, play on or provide any server emulator or other service where Lord of Ultima may be played. You will not post, use or distribute any utilities, applications, emulators or other software tools related to Lord of Ultima that do not have the express written permission of Electronic Arts to be used with the Service.
• You will not do anything else that interferes with the ability of other Lord of Ultima users to enjoy playing the game in accordance with its rules, or that increases the expense or difficulty of Electronic Arts in maintaining the Lord of Ultima service for the enjoyment of all its users.

YOU ACKNOWLEDGE THAT YOU AGREE TO THESE RULES AND WILL ABIDE BY THEM.

YOU FURTHER AGREE THAT THESE RULES WILL APPLY TO ANYONE THAT YOU HAVE ALLOWED TO USE, OR HAS ACCESS TO USE YOUR LORD OF ULTIMA ACCOUNT OR USER ID. YOU AGREE THAT YOU ARE PERSONALLY RESPONSIBLE FOR ANY CONSEQUENCES, WHICH COULD INCLUDE BUT ARE NOT LIMITED TO WARNINGS, SUSPENSIONS OR TERMINATIONS OF YOUR ACCOUNT BASED ON THE VIOLATION OR ACCOUNT HISTORY RESULTING FROM ANY SUCH PERSON BREAKING THESE RULES.

YOU ACKNOWLEDGE THAT IF YOUR ACCOUNT AND RIGHT TO USE THE LORD OF ULTIMA SERVICE IS TERMINATED BY ELECTRONIC ARTS FOR ANY REASON, YOU WILL NOT BE ENTITLED TO A REFUND OF ANY FEES PAID BY YOU FOR USE OF THE LORD OF ULTIMA SERVICE AND YOU WILL FORFEIT ANY UNUSED ACCESS TIME THAT YOU HAVE REMAINING AT THE TIME OF TERMINATION.

IN ORDER TO HELP MAKE LORD OF ULTIMA A GOOD EXPERIENCE FOR EVERYONE, ELECTRONIC ARTS MAY OCCASIONALLY FIND IT NECESSARY TO MAKE CHANGES TO, OR RESET CERTAIN PARAMETERS OF, AN ON-GOING WORLD IN ORDER TO BRING IT BACK INTO BALANCE. THESE CHANGES OR RESETS MAY AFFECT CHARACTERS UNDER YOUR CONTROL AND MAY CAUSE YOU SETBACKS WITHIN THE GAME WORLD.

THESE RULES MAY BE CHANGED, AND NEW RULES MAY BE ADDED, AT ANY TIME. YOU AGREE TO CHECK THE LORD OF ULTIMA WEB SITE FROM TIME TO TIME TO REVIEW ANY RULE CHANGES THAT ELECTRONIC ARTS MAY HAVE MADE.

Lord of Ultima Naming Policy

You are encouraged to choose a persona name that represents your character (including web profile and in-game character) in the way you want to be seen. However, we also ask that good discretion be used when choosing names for characters, or any other item or entity in game which can be custom-named. Examples of inappropriate names include, but are not limited to:

• Any name that violates the Lord of Ultima Rules of Conduct or EA Terms of Service. This includes names that are racially motivated, sexually graphic, anatomical and excretory references, hateful, defamatory, ethnically derogatory, in reference to hate groups, or any other names that would be offensive in nature including homonyms. Simply, if your name defames any demographic, or is in poor taste you are likely to be actioned.
• Any name that violates any third party trademark, copyright or other propriety right.
• Names of any Electronic Arts employee or any customer service representative of Electronic Arts, past or present.
• Any name that is defamatory or attempts to defame the reputation of another account holder, an employee of Electronics Arts, property of Electronic Arts or Electronic Arts itself. The use of derogatory, defamatory or offensive content in conjunction with names of famous or important historical, political or religious figures.
• Names of modern era serial killers, or groups who have committed crimes against humanity in the past 150 years, or any name that is closely connected with these acts.
• Any name involving a combination of words that produces an offensive result. Masked profanity or slang which denotes offensive terms.
• Names which are website URL's or the personal information of you or another.
• Misspellings, phonetic spellings, word combinations, or alternative spellings of any names that violate the above rules.

Names Policy Enforcement

If a name is found to be in violation of any of the above policies, a customer support representative will intervene. When customer support is called to evaluate an improper name, one of the following actions will be taken:

• Nothing
  The name is deemed not to be offensive and the customer is permitted to keep the name.
• Changed
  The customer will receive a warning, suspension or full account termination and may receive a persona name change. This will include borderline and relatively benign names that still violate our name policy to a minor degree.

In addition, an inappropriate name may also constitute a violation of the Lord of Ultima Rules of Conduct, which may subject you to disciplinary action, up to and including termination of your Electronic Arts Account.